A GLOBAL online campaign and website http://www.vir. us has been launched by Standard Chartered Bank (SCB) as part of its commitment to raise awareness and provide education about HIV and AIDS.
The global social media campaign centres on an interactive, informative website with entertaining animated web-learning modules.
The campaign concept is based on the bank’s preventative intervention strategy.
“As there is no cure or vaccine for HIV, the only way to tackle the virus is to prevent new HIV infections either by stopping people getting the virus in the first place, or preventing people who are HIV+ from passing it on.
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